RFD Williams Sports Consultancy puts professionalism, teamwork, innovation and diligence into our consulting activities and take our clients to the highest level of organisational, personal and professional success.

About Us

Managing Director and Founder

Hi I’m Ricardo Williams, from the Republic of Trinidad and Tobago, the southernmost island in the Caribbean.   I am happily married with a young son.  I have been a participant of many sports at a very young age, such as football, cricket, table tennis, basketball, dancing and karate. 

I would go further to say it has taught me a lot about life, outside of my parental teachings, it has been a bedrock of my character.  Sport can reveal your character and can build what you don’t have.

I am an Attorney-at-Law, attained a Masters of Sports Law from Nottingham Trent University, Nottingham Law School, Nottingham, England and a Masters in Sports Management from Johan Cryuff Institute, Barcelona, Spain. I am also certified in Mediation.


Pursuing sporting success for all.


To deliver services of excellence to the stakeholders of the sporting industry by applying best practices and innovation.


PROFESSIONALISM – a key component for being successful.

INTEGRITY AND TRUST – Ideally we shouldn’t need rules to be honest, as it was said by John Wooden, “The true test of a man’s character is what he does when no one is watching.”

INNOVATION IN THE BUSINESS OF SPORT  the sporting industry thrives on innovation, thus offering something new and creative but at the same time have the ability to carry out a good business model.

TEAMWORK  no one person knows everything and can do everything on their own.  Its important to work with and learn from others. The strength of a team lies with of each individual member.

Former positions: Vice-President of Trinidad and Tobago Powerlifting Federation, member of the Anti-doping sub-committee for the Anti-doping in Sports Act. Currently, Honorary Attorney with the Trinidad and Tobago Paralympic Committee, Vice-President of Trinidad and Tobago Association for Sport and Law, member of Trinidad and Tobago Lawyers Football Club and Chairman of the Disciplinary Committee of the TT Pro League. Formerly or currently engaged with sporting organizations such as the Trinidad and Tobago Olympic Committee, Trinidad and Tobago Cycling Federation, National Association of Athletics Admirations of Trinidad and Tobago among other National Sporting Organizations.


Project Management and Strategic Planning Consultation

  • Managing and defining strategic plans for sporting organisations
  • Maximizing the value of right holder’s rights
  • Modernization of sport administrative procedures and efficiency in operations
  • Companies investment in sports and right holders, such as federations, clubs, leagues and competitions
  • Event and volunteer optimization
  • New event and asset creation
  • Business partner and promoter procurement
  • Broadcast optimization
  • Event economic impact

Marketing Strategy and Brand Sponsorship

  • Consultation in defining marketing, digital and brand strategies
  • Develop well-articulated and data-driven commercial propositions
  • Consultation in the area of sponsorship management, identifying partner companies and defining project actions
  • Operative consultation in implementing sponsorship activation
  • Rights structuring and packaging
  • Target sponsor identification
  • Comprehensive go to market valuation
  • Rights holder partnership management
  • Commercial governance definition and management

Legal and Governance

  • Consulting and partnering with governments, sporting organizations with respect to sport governance (legislation, policies and sport governance documents).
  • Event bidding and hosting
  • Sponsorship, endorsement and commercial partnerships
  • Media rights
  • Regulatory
  • Due diligence
  • Procurement (public and private)
  • Brand protection and intellectual property

Athlete Management

  • Strategies to enhance (and develop) the value of the athlete (analysis, objectives, and action plan)
  • Formulating activities for the athlete’s image for commercial use
  • Implementation of activities of personal branding
  • Research and analysis of competitors and benchmarking
  • Management of media image (media relations, social media, digital strategy)
  • The athlete as an endorser, speaker and motivator
  • Identifying post-career opportunities

Broadcast / Media

  • Defining and management of strategy relevant to sports rights on different media platforms
  • Current broadcast performance analysis
  • Media monitoring
  • Complementary legal services and negotiation


  • Development of Training programmes with a sports management theme
  • Co-ordinate post graduate sports law or management programmes
  • Collaborate with various experts of different sectors (legal, finance, infrastructures, CSR, events, marketing and communication) at the highest level for contracts and in-depth analysis.


Brian Charles Lara

“I was very critical of myself, especially when I was doing very well - I would work even harder”

Usain Bolt

“Dreams are free. Goals have a cost. While you can daydream for free, goals don’t come without a price. Time, Effort, Sacrifice, and Sweat. How will you pay for your goals?”

Ben Hogan

“If you can’t outplay them, outwork them.”

Vince Lombardi

“Winning isn’t everything, but wanting to win is.”

Michael Jordan

“Talent wins games, but teamwork and intelligence wins championships.”

Muhammad Ali

“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.”

Contact Us

Visit us through

  • No. 53 Edward Street,
    Port of Spain,
    Trinidad and Tobago, W.I.
  • (868) 222-8388
  • [email protected]

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