RFD Williams Sports Consultancy puts professionalism, teamwork, innovation and diligence into our consulting activities and take our clients to the highest level of organisational, personal and professional success.

About RFD Williams Sports Consultancy

Managing Director and Founder

Hi I’m Ricardo Williams, from the Republic of Trinidad and Tobago, the southernmost island in the Caribbean.   I am happily married with a young son.  I have been a participant of many sports at a very young age, such as football, cricket, table tennis, basketball, dancing and karate. 

I would go further to say it has taught me a lot about life, outside of my parental teachings, it has been a bedrock of my character.  Sport can reveal your character and can build what you don’t have.

I am an Attorney-at-Law, attained a Masters of Sports Law from Nottingham Trent University, Nottingham Law School, Nottingham, England and a Masters in Sports Management from Johan Cryuff Institute, Barcelona, Spain. I am also certified in Mediation.


Pursuing sporting success for all.


To deliver services of excellence to the stakeholders of the sporting industry by applying best practices and innovation.


PROFESSIONALISM – a key component for being successful.

INTEGRITY AND TRUST – Ideally we shouldn’t need rules to be honest, as it was said by John Wooden, “The true test of a man’s character is what he does when no one is watching.”

INNOVATION IN THE BUSINESS OF SPORT  the sporting industry thrives on innovation, thus offering something new and creative but at the same time have the ability to carry out a good business model.

TEAMWORK  no one person knows everything and can do everything on their own.  Its important to work with and learn from others. The strength of a team lies with of each individual member.

Former positions: Vice-President of Trinidad and Tobago Powerlifting Federation, member of the Anti-doping sub-committee for the Anti-doping in Sports Act. Currently, Honorary Attorney with the Trinidad and Tobago Paralympic Committee, Vice-President of Trinidad and Tobago Association for Sport and Law, member of Trinidad and Tobago Lawyers Football Club and Chairman of the Disciplinary Committee of the TT Pro League. Formerly or currently engaged with sporting organizations such as the Trinidad and Tobago Olympic Committee, Trinidad and Tobago Cycling Federation, National Association of Athletics Admirations of Trinidad and Tobago among other National Sporting Organizations.

Sports Consultancy Services

Project Management and Strategic Planning Consultation

Marketing Strategy and Brand Sponsorship

Legal and Governance

Athlete Management

Broadcast / Media



Brian Charles Lara

“I was very critical of myself, especially when I was doing very well - I would work even harder”

Usain Bolt

“Dreams are free. Goals have a cost. While you can daydream for free, goals don’t come without a price. Time, Effort, Sacrifice, and Sweat. How will you pay for your goals?”

Ben Hogan

“If you can’t outplay them, outwork them.”

Vince Lombardi

“Winning isn’t everything, but wanting to win is.”

Michael Jordan

“Talent wins games, but teamwork and intelligence wins championships.”

Muhammad Ali

“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.”

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